La Dolce Vita
Negroni is more than a recipe collection—it's a philosophy. It's about aperitivo hour stretching into dinner, about bold flavours and unapologetic indulgence, about the Italian art of living well. We believe that good food should be sensuous, generous, and beautiful. That cooking should feel like pleasure, not duty.
Named after the iconic Italian cocktail—equal parts Campari, vermouth, and gin—we embrace the same spirit of balance and boldness. Sweet and bitter. Simple and sophisticated. Fast and slow. Our recipes honour Italian traditions while celebrating the joy of cooking for people you love.
We write recipes the way Italians cook: with confidence, intuition, and a glass of wine nearby. We believe in quality ingredients, proper technique, and the understanding that sometimes the best meals are the simplest. This is food with personality, cooked by people who know that eating well is one of life's greatest pleasures.
Bold Flavours
Like Campari in a Negroni, we embrace ingredients that speak loudly—garlic, chilli, good olive oil, fresh herbs. No timid cooking here.
Quality First
Italians know that great cooking starts with great ingredients. We choose quality over quantity, flavour over fuss.
Aperitivo Spirit
Cooking should be an extension of aperitivo hour—relaxed, social, pleasurable. We cook with a drink in hand and friends nearby.